Joyful Strides For Wider Feet

Studies reveal a staggering *72% of people are wearing shoes that don’t fit correctly, underscoring the urgent need for change in the industry. Our campaign, “Joyful Strides for Wider Feet”, is aimed at highlighting the awareness and the importance of foot health and style. Backed by the influential entrepreneur and philanthropist Sara Davies MBE, our campaign is poised to reshape how we approach our footwear choices. From understanding the true size of our feet and not relying solely on the limited high street options but realising the impact the right fit for our feet can have on our lives.

More on Sara’s Story

Not only do we have Sara supporting this campaign with her own story but we are also featuring heartfelt testimonials from satisfied and loyal customers across the UK who have experienced the life-changing benefits of proper footwear.

Our customers have generously shared their stories, detailing how their lives have been transformed since discovering DB Wider Fit Shoes. From newfound comfort on long walks to renewed confidence in driving, being able to experience more and go further, their experiences underscore the profound impact of well-fitted footwear on everyday life.

Their voices echo the campaign’s core message: that everyone deserves to walk with comfort and joy.

We want to encourage you to share your own photographs of your Joyful Strides in our shoes and also encourage you to have a conversation with your friends and family about knowing your correct size and fitting for shoes. It would be great if you join in on our social media platforms below.

*The National Library of Medicine. (2018). Incorrectly fitted footwear, foot pain and foot disorders: a systematic search and narrative review of the literature. Journal of Foot and Ankle Research, 11(1), 43. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6064070/

Photography: Tigz Rice @ www.tigzrice.com

Videography: Connor Wells @ www.connorwells.com